Dara Mac Raghnaill
Why Facebook ads didn’t work for you that one time
Updated: Aug 20, 2019
I suspect you feel like you’ve been let down by the hype surrounding social media. That advertising on social media might work for other companies or other industries but not for you and your target market.
Something I hear a lot is "we've tried it before".
If any of the following pertain to you - then yes, you’ve wasted 100% of your money and more importantly your time.
- Posting organically
- Getting likes
- Boosting posts
- No Facebook pixel installed on your website
- No re-marketing
- No defined goals
- Running less than 5 ads
- Using the same ads for every audience, location and platform
- Trying to reach too many people
- Confusing or irrelevant ad copy
- Insufficient budget
And if an agency ever reached out to you and said that you can get a monetary ROI from these activities, then they were lying to you. All you'll get is vanity points, which as we small business owners know, is pointless.
The digital marketing industry is full of charlatans and cheats! Surprisingly, a lot of them are under the age of 25, using the “I grew up using social media” as an actual selling point. Negating their lack of knowledge and experience in the core marketing principles, including copywriting, buyer psychology, A/B testing, demographic research etc. Just ask them who David Ogilvy is and watch their confidence shatter.
The industry is also full of desperate agencies who’ll work with anyone, or say anything to get a client. They're professional salesmen who’ll promise you the world, and offer every service under the sun: SEO, social media management, PPC etc.
That’s where we come in.
Put simply - we’re a small agency, and we want to stay that way. So we’re not desperate to work with more clients. We do one thing, and we do it well. We don’t post on social media, get you likes or boost posts. We just focus on driving sales and increasing your profit margin.
But, as our duty, if we know our service will benefit a small online business, we’ll say so.
Check out what we do in our free case study here.