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Proposal for DirectIQ
What we do
We specialize in targeting your specific professional audience through effective B2B SaaS advertising on LinkedIn and Twitter aswell as through cold email campaigns.
LinkedIn ads are great for B2B SaaS companies because they offer a highly targeted audience of professionals, including business decision makers and influencers. LinkedIn's platform allows for sophisticated targeting based on job title, company size, industry, and more. This makes it an effective way to reach the right people with relevant messages and drive qualified leads to the SaaS product. Additionally, LinkedIn is known for having a high level of user engagement, which can lead to increased brand awareness and better results for ad campaigns.
Twitter ads are a great and inexpensive supplement to this, allowing us to increase your brands exposure and visibility by promoting your paid content as Promoted Ads and Follower Ads to a wider audience of professionals based on follower look-a-like campaigns.
Cold email campaigns are great for B2B SaaS companies because they allow for targeted and personalized outreach to potential customers. Cold emails can be used to introduce the company's product and services, and build relationships with potential clients. They offer a cost-effective way to reach a large audience and can lead to high conversion rates when done correctly.
How we do it
We craft engaging ads and take advantage of the dynamic ad features offered by LinkedIn and Twitter. Our ads are tailored to the profile data of LinkedIn and Twitter users, resulting in optimized conversion rates.
For cold email campaigns, we build a prospect list of 1000 quality leads. All of our scripts are 3 emails long, and generally very targeted to one specific segment in order to have the highest chance of converting. All our scripts are sent to you to review before we send them out in order to make sure they best represent your business.
How does this work?
1. Planning & Research
The foundation of successful LinkedIn ads, Twitter ads and cold email campaigns is thorough planning, preparation, and research.
We collaborate with your team to identify your goals and develop a strategy that will achieve them.
2. Account Management
Our team of LinkedIn, Twitter and cold email marketing experts will handle your project, with a dedicated account manager providing support and guidance.
3. Optimization & Reporting
We continuously strive for improved results by proactively optimizing your campaigns. To ensure full transparency, we provide detailed weekly reports for your review:
1. A video recording of inside the campaign managers every Monday.
2. A weekly executive summary every Thursday.
3. A strategy session call over Zoom every other week.
4. 24/7 communication on your own dedicated Slack channel.
Your dedicated account manager will always be available to answer any questions you may have.
Please note that the targeting is based on the information gathered during our initial consultation. By utilizing your input and conducting A/B testing, we will create multiple audiences to fine-tune, broaden, exclude or add segments as needed.
Based on LinkedIn's estimates and the information provided during our call, the following projection for ad results is a conservative estimate.
Our Zoom Recording
Have Further Questions?
Book a Q&A call with Dara:
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