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Proposal for Squash

What we do:
We specialize in targeting your specific professional audience through effective B2B advertising on LinkedIn.

Linkedin ads are great for B2B SaaS companies because they offer a highly targeted audience of professionals, including business decision makers and influencers.

LinkedIn's platform allows for sophisticated targeting based on job title, company size, industry, and more.

This makes it an effective way to reach the right people with relevant messages and drive qualified lead
s to your site.

Additionally, LinkedIn is known for having a high level of user engagement, which can lead to increased brand awareness and better results for ad campaigns.

How we do it:
We craft engaging ads and take advantage of the dynamic ad features offered by LinkedIn.

Our ads are tailored to the profile data of LinkedIn users, resulting in optimized conversion rates.

How does this work?

1. Planning & Research 
The foundation of successful LinkedIn ad campaigns is thorough planning, preparation, and research.

We collaborate with your team to identify your goals and develop a strategy that will achieve them.

2. Account Management
Our team of LinkedIn marketing experts will be managing your project.

You will have your own dedicated account manager but you will also be supported by the rest of our team.

3. Optimization & Reporting
We continuously strive for improved results by proactively optimising your campaigns.

To ensure full transparency, we provide detailed weekly reports for your review:

1. A video recording of inside the LinkedIn ads manager every Monday.
2. A weekly executive summary every Thursday.
3. A strategy session call over Zoom every other week.
24/7 communication on your own dedicated Slack channel.

Your dedicated account manager will always be available to answer any questions you may have.



Please note this targeting is based on our brief call. Based on your input and our A/B testing, we will create multiple audiences to go even more narrow, broad, remove, add, or exclude.

Ad Results:

Based on LinkedIn's estimate and the information I received on our call, below is a very conservative projection of our ad results.

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Our Zoom Recording:

Client case study relevant to your situation

Client overview:
CRM Together provides add-on solutions for Sage CRM. The LinkedIn ad campaign for CRM Together aimed to reach a target audience of small and medium-sized businesses who were already using Sage CRM. The ad creative focused on the benefits of using add-on solutions to improve CRM functionality and enhance the user experience.

Client’s business goals:
Increasing revenue by attracting new customers and retaining existing ones through their CRM solutions.
Expanding their market share by targeting new industries or regions. 

Client’s challenges:
Differentiating their CRM solutions from competitors: The CRM market is highly competitive, and there are many established players as well as new entrants. CRM Together need to differentiate themselves from competitors and highlight the unique benefits of their solutions.

Building brand awareness: As a relatively small player in the CRM industry, CRM Together struggled with building brand awareness among potential customers. 

Generating high-quality leads: CRM Together need to generate a steady stream of high-quality leads to fuel their sales pipeline.

Adapting to evolving customer needs: The needs and expectations of customers are constantly evolving, and CRM Together needs to adapt their marketing strategies and product offerings to stay ahead of the curve.

Solutions applied:
Niche analysis and content strategy development
Targeted LinkedIn campaigns to reach their target audience and increase brand recognition.
Created new & engaging ad copy & creatives
Landing page conversion rate optimization

The LinkedIn ad campaign for CRM Together resulted in a 50% increase in website traffic from sales qualified leads.
The SQL traffic from LinkedIn and the landing page conversion rate optimization lead to doubling the website conversion rate to 5%. The ad campaign helped CRM Together increase brand awareness and generate sales qualified leads from interested businesses.

Over the first 30 day period:
- I
mpressions: 99,819
- Website visits: 1,028 
- Avg. CTR: 1.03%
- Avg. CPM: €11.09
- Avg. CPC: €1.08
- Website traffic: 50% increase
- Website conversion rate: doubled from 2.5% - 5%

LinkedIn ads campaign results screenshot:

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Landing page audit screenshot:


Have Further Questions?

Book a Q&A call with Dara:

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