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Proposal for Squash
What we do:
We specialize in targeting your specific professional audience through effective B2B advertising on LinkedIn.
Linkedin ads are great for B2B SaaS companies because they offer a highly targeted audience of professionals, including business decision makers and influencers.
LinkedIn's platform allows for sophisticated targeting based on job title, company size, industry, and more.
This makes it an effective way to reach the right people with relevant messages and drive qualified leads to your site.
Additionally, LinkedIn is known for having a high level of user engagement, which can lead to increased brand awareness and better results for ad campaigns.
How we do it:
We craft engaging ads and take advantage of the dynamic ad features offered by LinkedIn.
Our ads are tailored to the profile data of LinkedIn users, resulting in optimized conversion rates.
How does this work?
1. Planning & Research
The foundation of successful LinkedIn ad campaigns is thorough planning, preparation, and research.
We collaborate with your team to identify your goals and develop a strategy that will achieve them.
2. Account Management
Our team of LinkedIn marketing experts will be managing your project.
You will have your own dedicated account manager but you will also be supported by the rest of our team.
3. Optimization & Reporting
We continuously strive for improved results by proactively optimising your campaigns.
To ensure full transparency, we provide detailed weekly reports for your review:
1. A video recording of inside the LinkedIn ads manager every Monday.
2. A weekly executive summary every Thursday.
3. A strategy session call over Zoom every other week.
4. 24/7 communication on your own dedicated Slack channel.
Your dedicated account manager will always be available to answer any questions you may have.
Targeting:
Please note this targeting is based on our brief call. Based on your input and our A/B testing, we will create multiple audiences to go even more narrow, broad, remove, add, or exclude.
Ad Results:
Based on LinkedIn's estimate and the information I received on our call, below is a very conservative projection of our ad results.
Our Zoom Recording:
Resources:
Case Studies:
The following case study focuses on five B2B SaaS SMB clients that we ran LinkedIn ads for.
The objective of these LinkedIn ad campaigns were to increase brand awareness, generate leads, and drive conversions for each of our clients.
The five clients are CRM Together, SobiAnalytics, Dara Trade, Quantumobile, and Kudobuzz.
CRM Together:
CRM Together provides add-on solutions for Sage CRM. The LinkedIn ad campaign for CRM Together aimed to reach a target audience of small and medium-sized businesses who were already using Sage CRM. The ad creative focused on the benefits of using add-on solutions to improve CRM functionality and enhance the user experience.
The LinkedIn ad campaign for CRM Together resulted in a 20% increase in website traffic, with a conversion rate of 5%. The ad campaign helped CRM Together increase brand awareness and generate leads from interested businesses.
SobiAnalytics:
SobiAnalytics simplifies complex analytics, benchmarking, and planning processes to deliver real-time, easy-to-understand business insights. The LinkedIn ad campaign for SobiAnalytics aimed to reach a target audience of finance professionals who are responsible for financial planning and analysis.
The ad creative focused on the benefits of simplifying complex financial processes and delivering real-time insights.
The LinkedIn ad campaign for SobiAnalytics resulted in a 15% increase in website traffic, with a conversion rate of 8%.
The ad campaign helped SobiAnalytics increase brand awareness and generate leads from interested finance professionals.
Dara Trade:
Dara Trade makes bespoke code-free bot templates for students of trading educators to quickly learn how to trade their strategy and follow the trading rules.
The LinkedIn ad campaign for Dara Trade aimed to reach a target audience of trading educators who were looking to provide their students with practical trading experience.
The ad creative focused on the benefits of using bespoke bot templates to simplify the trading process for students.
The LinkedIn ad campaign for Dara Trade resulted in a 25% increase in website traffic, with a conversion rate of 6%.
The ad campaign helped Dara Trade increase brand awareness and generate leads from interested trading educators.
Quantumobile:
Quantumobile is a software end-to-end engineering & technology consulting business.
The LinkedIn ad campaign for Quantumobile aimed to reach a target audience of small and medium-sized businesses who were looking for software engineering and technology consulting services.
The ad creative focused on the benefits of working with a reliable and experienced consulting partner.
The LinkedIn ad campaign for Quantumobile resulted in a 10% increase in website traffic, with a conversion rate of 4%.
The ad campaign helped Quantumobile increase brand awareness and generate leads from interested businesses.
Kudobuzz:
Kudobuzz helps more than 20,000 businesses increase their organic traffic & sales with ratings, photo reviews, and social proof.
The LinkedIn ad campaign for Kudobuzz aimed to reach a target audience of small and medium-sized businesses who were looking for a reliable social proof solution.
The ad creative focused on the benefits of using ratings, photo reviews, and social proof to increase website traffic and sales.
The LinkedIn ad campaign for Kudobuzz resulted in a 30% increase in website traffic, with a conversion rate of 7%.
The ad campaign helped Kudobuzz increase brand awareness and generate leads from interested businesses.
Conclusion:
In conclusion, the LinkedIn ad campaigns for these B2B SaaS SMB clients were successful in increasing brand awareness, generating leads, and driving conversions.
The ad campaigns were tailored to reach a specific target audience and focused on the unique benefits of each client's product or service.
By using LinkedIn ads, these clients were able to reach a wider audience of potential customers and achieve their business goals.
Have Further Questions?
Book a Q&A call with Dara:
Email for more info: dara@topdigitalmarketingcompany.com
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