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Case Study

Client overview:

CRM Together provides add-on solutions for Sage CRM.

The LinkedIn ad campaign for CRM Together aimed to reach a target audience of small and medium-sized businesses who were already using Sage CRM. The ad creative focused on the benefits of using add-on solutions to improve CRM functionality and enhance the user experience.

Client’s business goals:
Increasing revenue by attracting new customers and retaining existing ones through their CRM solutions.
Expanding their market share by targeting new industries or regions. 

Client’s challenges:
Differentiating their CRM solutions from competitors: The CRM market is highly competitive, and there are many established players as well as new entrants. CRM Together need to differentiate themselves from competitors and highlight the unique benefits of their solutions.

Building brand awareness: As a relatively small player in the CRM industry, CRM Together struggled with building brand awareness among potential customers. 

Generating high-quality leads: CRM Together need to generate a steady stream of high-quality leads to fuel their sales pipeline.

Adapting to evolving customer needs: The needs and expectations of customers are constantly evolving, and CRM Together needs to adapt their marketing strategies and product offerings to stay ahead of the curve.

Solutions applied:
Niche analysis and content strategy development
Targeted LinkedIn campaigns to reach their target audience and increase brand recognition.
Created new & engaging ad copy & creatives
Landing page conversion rate optimization

The LinkedIn ad campaign for CRM Together resulted in a 50% increase in website traffic from sales qualified leads.
The ad campaign helped CRM Together increase brand awareness and generate sales qualified leads from interested businesses.

Over the first 30 day period:
- Impressions: 99,819
- Website visits: 1,028 
- Avg. CTR: 1.03%
- Avg. CPM: €11.09
- Avg. CPC: €1.08
- Website traffic: 50% increase​

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